{"id":4509,"date":"2020-02-04T15:07:30","date_gmt":"2020-02-04T15:07:30","guid":{"rendered":"https:\/\/www.thesolarcentre.co.uk\/blog\/?p=4509"},"modified":"2023-01-24T11:37:29","modified_gmt":"2023-01-24T11:37:29","slug":"climate-change-search-popularity-2019","status":"publish","type":"post","link":"https:\/\/www.thesolarcentre.co.uk\/blog\/2020\/02\/04\/climate-change-search-popularity-2019\/","title":{"rendered":"Climate Change Events in 2019 &#038; Their Impact on UK Search Popularity"},"content":{"rendered":"\n<p>While climate change is a global problem, public climate interest can vary from nation to nation. Last year, more events fuelled the climate debate. In April 2019, it was reported that <a href=\"https:\/\/www.carbonbrief.org\/guest-post-rolls-reveal-surge-in-concern-in-uk-about-climate-change\">80% of the British public are now \u201cfairly\u201d or \u201cvery\u201d concerned about climate change<\/a>. This is the highest it has ever been. <\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.thesolarcentre.co.uk\/\">The Solar Centre<\/a>, we wanted to understand what was causing British people to take interest in the climate change debate at different points of the year. Our aim from this research was to find out what type of event (climate protest, celebrity campaigning or climate emergencies etc.) was the most influential in getting the public to take notice of the ecological crisis. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Research<\/h2>\n\n\n\n<p>We collected data from <a href=\"https:\/\/trends.google.com\/trends\/explore?date=2019-01-01%202019-12-31&amp;geo=GB&amp;q=climate%20change\">Google Trends<\/a> to find the points of the year with the highest search interest for \u201cclimate change\u201d. After this, we managed to find the most popular news story that occurred at that specific time by using Google News\u2019 custom date function. <\/p>\n\n\n\n<p>Below we can see which events caused an increase in search at different points across 2019. <\/p>\n\n\n\n<div style=\"width: 100%; height: 0px; position: relative; padding-bottom: 56.250%;\"><iframe loading=\"lazy\" src=\"https:\/\/streamable.com\/s\/j3e3r\/gaxcdq\" frameborder=\"0\" width=\"100%\" height=\"100%\" allowfullscreen=\"\" style=\"width: 100%; height: 100%; position: absolute;\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Once stories were successfully attributed to a point in time, we worked out each media event\u2019s impact on search popularity by subtracting its total popularity score from the previous period. In occasions where there were multiple stories in a certain time frame, hence multiple stories could be responsible for a surge in interest, we divided the percentage search increase by the total number of events in that time frame.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1628\" src=\"https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6.png\" alt=\"What were the most influential climate events of 2019? \" class=\"wp-image-4519\" srcset=\"https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6.png 960w, https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6-177x300.png 177w, https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6-604x1024.png 604w, https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6-768x1302.png 768w, https:\/\/www.thesolarcentre.co.uk\/blog\/wp-content\/uploads\/2020\/02\/Climate-Events-Table-6-906x1536.png 906w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion <\/h3>\n\n\n\n<p>It is evident that the most crucial event of 2019, in the public climate change debate, was Greta Thunberg\u2019s \u201cFridays For Future\u201d protest on 20<sup>th<\/sup> September. This alone increased search popularity for \u201cclimate change\u201d by 68%. While there had been several \u201cFridays For Future\u201d protests prior to this, the September protest proved to be the largest. Over <a href=\"https:\/\/twitter.com\/gretathunberg\/status\/1175198609660399617?lang=en\">4 million people participated worldwide.<\/a> Amazon employees were so inspired by Greta, that around <a href=\"https:\/\/www.vox.com\/recode\/2019\/9\/20\/20874497\/amazon-climate-change-walkout-google-microsoft-strike-tech-activism\">1,500 Amazon workers walked out of work<\/a> to protest Jeff Bezos\u2019 \u201cShipment Zero\u201d, a pledge to be carbon neutral by 2040, as not strong enough. <\/p>\n\n\n\n<p>Climate\nChange \u2013 The Facts by David Attenborough also had a considerable impact with a\n59% rise in search popularity when it <a href=\"https:\/\/en.wikipedia.org\/wiki\/Climate_Change_%E2%80%93_The_Facts\">aired on the 18th of April<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Type of Event Engages The Public? <\/h4>\n\n\n\n<p><strong>Climate protests were the most influential type of event. <\/strong>This was followed by factual evidence. However, without David Attenborough\u2019s Climate Change \u2013 The Facts, factual evidence would have considerably less impact. Both <strong>protests and factual evidence seem much more influential than any conference, political debate and\/or climate summit<\/strong>. &nbsp;<\/p>\n\n\n\n<p>Worryingly, climate emergencies (including those that happened in <a href=\"https:\/\/www.bbc.co.uk\/news\/world-latin-america-49971563\">Brazil<\/a> and <a href=\"https:\/\/www.bbc.co.uk\/news\/topics\/c2wlvy54gd1t\/australia-fires\">Australia<\/a>) had limited impact. Celebrity campaigning had some impact on raising popularity. Notably, the 1975 releasing a song with Greta Thunberg and Coldplay deciding against touring their new album globally. Similarly, the most effective Extinction Rebellion protest was when celebrities joined in. For this particular rally of protests, there were some high-profile arrests, including <a href=\"https:\/\/news.sky.com\/story\/grandmas-joining-jane-fonda-is-arrested-at-climate-change-protest-11833354\">Jane Fonda<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Which Individuals Are The Most Influential? <\/h4>\n\n\n\n<p>On the individual front, the three most influential people were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Greta Thunberg<\/strong>\n\u2013 116.5% increase in climate change interest (including here indirect\ninvolvement in the Youth Strike 4 Climate strikes)<\/li><li><strong>David Attenborough<\/strong> \u2013 59% increase in climate change search popularity<\/li><li><strong>Donald Trump<\/strong>\n\u2013 34% increase in climate change search interest <\/li><\/ul>\n\n\n\n<p>While Trump\nmay have skewed public opinion in an anti-environmentalist direction, this is yet\nto be determined. However, what is clear is that his anti-environmentalist\nviews were effective in leading people to research the facts themselves. <\/p>\n\n\n\n<p>David Attenborough, on the other hand, is continuing his programming work with his new feature-length documentary <a href=\"https:\/\/www.royalalberthall.com\/tickets\/events\/2020\/david-attenborough-a-life-on-our-planet\/\">\u201cA Life On Our Planet\u201d<\/a> debuting at the Royal Albert Hall on April 16<sup>th<\/sup>. His campaigns are seemingly getting tougher, with an agenda of introducing a <a href=\"https:\/\/en.wikipedia.org\/wiki\/One-child_policy\">\u201cone-child policy\u201d<\/a> and openly <a href=\"https:\/\/www.bbc.co.uk\/news\/science-environment-51252222\">criticising parliament of not prioritising climate change<\/a><\/p>\n\n\n\n<p>Last but\ncertainly not least, Greta Thunberg had an incredible year and it looks\nunlikely to stop in 2020 with the recent news that she is set to <a href=\"https:\/\/www.bbc.co.uk\/news\/world-europe-51308536\">trademark her name and the #FridaysForFuture\nmovement<\/a> to stop\npeople from impersonating her. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>While climate change is a global problem, public climate interest can vary from nation to nation. Last year, more events fuelled the climate debate. In [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,91,43,1,190,140],"tags":[],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-breaking-news","category-solar-energy","category-solar-products","category-trending","category-weather"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Climate Change Search Popularity 2019 | The Solar Centre<\/title>\n<meta name=\"description\" content=\"At The Solar Centre, we have found the most influential media events for engaging public climate change interest in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesolarcentre.co.uk\/blog\/2020\/02\/04\/climate-change-search-popularity-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Climate Change Search Popularity 2019 | The Solar Centre\" \/>\n<meta property=\"og:description\" content=\"At The Solar Centre, we have found the most influential media events for engaging public climate change interest in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesolarcentre.co.uk\/blog\/2020\/02\/04\/climate-change-search-popularity-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Indoor\/Outdoor Lighting Guides &amp; 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